Public Relations, as the name suggests the nature of the service entails building relations with the public or the stakeholders, and building perception while shaping narratives about a brand or an organisation. However, PR has come a long way ever since Edward Bernays, the father of modern PR conceptualised the PR stunt, The Torches of Freedom. Where he helped cigarette companies to boost their revenue generation by influencing women to smoke in public and with more liberty. That’s a story for another day. With the growing digitalisation, even Public Relations has moved online and is now popularly known as Digital PR. Though there is a significant difference between traditional and digital PR, we will cover that later in the blog. Since many digital marketing agencies are trying to enter this space so we thought of sharing our years of findings and experience in this blog. Now, let’s get the ball rolling
What is Digital PR?
Digital PR is essentially an online marketing strategy that uses online tools such as press releases, guest posts, social media and blogging. This is done to increase the visibility of a
business, brand or product through the many different mediums available to the public. Digital PR can be really confusing. Most PR agencies employ a well-researched strategy that seems to be nothing more than some empty words and a heavy amount of hocus pocus. Digital PR is based on education, strategy, and simple inspiration. Experienced agencies know different media channels and understand how to get media exposure and press.
How Is Digital PR Different from Traditional PR?
Digital PR takes many forms, from simple social media followings to press release strategies. However, the overall objective is the same. Whether you use traditional PR strategies or more modern digital PR strategies, the end goal is the same: get media attention. Whether a client is looking to increase their online presence, drive conversions, increase brand awareness or just generate more traffic, we use the same tools and strategies to get their attention. The primary reason why digital PR is important for businesses is due to the fact that there are over five billion people on the Internet. Of those billions, only a small percentage are actively engaged with the online world. Unlike traditional PR the viewership or readership could be easily traced and the results could be analysed. Another facet that differentiates Digital PR from traditional is the shareability of content online; one click and the piece of content is shared across all your followers.
How To Strategize the Perfect Digital PR For Your Business?
In order to generate promotion and potential leads in the digital sphere, the marketing strategies for digital PR strategies are always evolving. In the last five years, this strategy has evolved into Digital PR which is meant to attract and increase the online visibility of your business and its products. The main goal of Digital PR is to sell the brand, product, service, or company online in the digital space. It’s also referred to as digital marketing in which your company’s brand is marketed and marketed through digital channels. Digital marketing techniques are used to attract prospective consumers online and to generate online brand exposure. It’s important to understand the role of Digital PR and how to strategize it as it comes into its own. Different social media marketing companies, digital marketing agencies, SEO Services companies are part of this growing picture.
Related Reads: Plan & Market your Social Media Strategy
The pillars of Digital PR
A digital PR strategy involves more than just an in-house social media account. Digital PR also involves digital marketing, publicity stunts, events and even crowdfunding campaigns. In today’s world, all types of PR are vital for achieving a strong online presence. Some of the most important pillars of Digital PR are SEO, Online risk management, Branding, Analytics & Google Ads. We are also a big fan of the PR buzzwords that business owners and entrepreneurs use when describing their own digital PR strategies. However, media visibility is the reason people click on your online content and visit your social media accounts.
Digital PR Is Essential for Any Digital-First Business or Industry to Grow. What’s That You Say?
Does this mean the end of traditional PR? Absolutely not. In fact, as we’ve seen above, digital PR should not replace traditional PR. However, it does offer distinct advantages over traditional forms of public relations. In many ways, it focuses on generating, managing, and amplifying brand or product awareness in the digital sphere. The complexity of the digital realm makes this a crucial strategy for any modern business that relies on digital marketing. As per apprehensions, it will continue to evolve and change with time, but once you get the rhythm it’s not that difficult to crack.
All the best!
