I am a hardcore online shopper and I just love eCommerce websites and mobile applications that are available in the market. But as much as it is easy for us to buy things online, it is harder for online retail businesses to fight for survival due to fierce competition.
As an online buyer, there are times when we find ourselves in a pickle while thinking and deciding about “where to buy from.” This specific question haunts most of the online buyers as there are multiple marketplaces of competitors around. To make a choice from a large pool of eCommerce websites was meant to be a hard choice.
Are you are planning to develop an eCommerce website? Let me help you with a guide to decide.
1. What’s in the name? Well, there is actually a lot!
You must remember the famous quote by William Shakespeare, “what’s there in a name?”. Even though people quoted his name behind this famous/infamous quote.
I personally believe there is a hell lot of importance to the name. Especially, when we are talking about a product that is associated with a brand name. Amazon, Dell, Microsoft, Intel, Lenovo, Oracle, and IBM – these are the words that we don’t use in our regular language but we sure very popularly know them.
In today’s world, a unique yet easy to remember brand name will help businesses to fetch online awareness, traffic, revenue, and ROI. A brand name holds the potential to do everything imaginable.
2. Design is the silent ambassador of your brand
Paul Rand may be a legendary logo designer of brands like IBM, UPS, Morningstar, and lots of other esteemed firms. He mentions further that “Design is everything”. So specialize in ‘design’.
Unlike the other informative website, the goal of the eCommerce website is extremely straightforward; selling the merchandise. A well-designed logo and therefore the store will make your website stand out from the competitors. It makes your online store more appealing.
There are few things to require care of once you need a perfect store design:
- Product display: Images and videos of your products will help your audience understand better what you’re selling.
- Beautified Content: ‘Content is King’ – Gates. Research the acceptable keywords and place them into your content. confirm your website content is SEO-friendly. Keep the content precise, informative, and straightforward to know.
- Minimal designing: simple navigation is that the foremost thing a client is going to be watching. Keep your designs at a minimal state while highlighting all the features. It’s important for the visitors to be ready to see all the segments like ‘buy now, ‘help’, ‘support’ etc.
3. Are you on social media?
Social sharing may be an incontrovertible fact that shoppers sort of a lot. I might wish to get opinions from my friends on a couple of products I’m thinking to buy. But if my mates aren’t with me right while I’m shopping online, I’ll need to wait for them to return with the feedback. This might impact my shopping as I might be worried about the ‘sold out’ tag while I await my friend’s opinions.
Instead, let your audience share it via social media and discuss if the merchandise is worth buying. Allow your users to share the listed product within their network. This may additionally assist you to understand your customers better and suggest your products accordingly.
Apart from this, Social Media Marketing is additionally vital for better visibility of your eCommerce website development. Social Media is where you discover many people. You’ll reach the whole globe through Social Media Marketing. This is able to hold a myriad increase in your ROI.
4. Price is what you pay. Value is what you get.
A secure payment mode is what we shoppers search for once we finally have loaded our shopping carts. Secure transactions are the trust factors of the audience on your brand. Your eCommerce website development won’t be a hit without integrating a secured payment gateway, albeit you’ve got all the opposite necessary factors that are appealing enough.
Giving multiple options of payment would build a high worth of your eCommerce website. Hence, potentially add familiar security icons or logos that might help your shoppers feel easier.
We, being a client will always find it repulsive if we discover some ‘hidden costs’ alongside billing. Make the billing process understandable to your audience for building a trustworthy relationship with them. This helps in ‘customer retention’.
Consider all these above-mentioned factors and convert them into actions. Try to opt for a single point of contact to process the name, logo designing, product listing, social media integration, and marketing to secure payment gateway integration. This will save you time and effort.
IndiaNIC is a leading Open-source e-commerce development service provider in India and USA. Our eCommerce website offerings are designed for every online business irrespective of size, value, and model to provide high customizability at low costs.