Marketing a software product is just as important as the development of it. Talking about mobile application marketing, it helps to build an audience, which in turn gives you the opportunity to generate revenue. Hence, they could be your potential customers down the road.
Unfortunately, there is neither a shortcut nor a single way to perform a successful mobile app marketing campaign. Based on your business and target audience you are going to have some adjustments, but here are few proven ideas that may help you grow traffic to your app.
Top 10 Ways To Increase Quality Mobile App Traffic
1. Advanced Strategic Planning
A mobile app marketing plan needs to be started before you actually start building the app. This is important because you need to sway the potential of your existing assets (web presence, social media profiles) to market your app. If you don’t have those assets, you need to create and use them.
2. Pre-launch Campaign
Your campaign has to start much before the actual mobile app release and continue for a significant period after the market launch. The thing that matters is constant and continuous marketing efforts as the mobile application that you have developed and launched will compete with more apps on each passing day.
Your app and marketing efforts must stand out from the crowd, and should be the first choice to its target audience.
3. Build a Teaser Website
The teaser website should have to be done a month or two before your launch of the mobile app to collect email addresses and contact information of people who would like to know when the app will launch. It could be a part of the pre-launch campaign, a wise idea indeed. The biggest advantage of teaser websites is their inherent ability to arouse curiosity or eagerness to know what is upcoming. By concealing information, it creates an information gap.
4. Share Your Content Online
Use your Twitter, Facebook, Linked In, and Instagram profiles to promote the app to reach every target audience by Social Media Marketing. After your comprehensive market research and analysis, all you need to come up with a Social Media Marketing strategy, monitoring and optimization, analysis, etc.
5. Pitch to App Review Websites
There are different websites in the market, that can generate a lot of buzz for your app if they mention your app in their website by App Store Optimization (ASO).
6. Pay Per Click Marketing
We use search engines when we’re looking for products and services, the results, including the ads, are generally highly relevant to what we’re looking for. It has developed an excellent formula for ensuring that Pay-per-Click (PPC) marketing ads meet the user’s needs.
Competitor’s analysis is vital to know the market and to come up with an accurate proactive PPC marketing strategy. This helps in gaining the maximum benefits and act efficiently according to the PPC budget allocated. The professionals will constantly monitor the lower performing keywords, areas, and work on overcoming the results with a business-driven approach for utmost client satisfaction.
7. Use Incentive Traffic
Incentivized traffic is a great way to give your app a nice boost on the market. Bigger downloading numbers would improve the app ranking in the search results to attract more users, which in the end should increase the ranking position even further, and so on by the method of Search Engine Optimization (SEO).
8. Market the Experience, Not the App
This is not a new concept, by any means. Today’s consumers look for the simplest experiences in the sense of ease to use, offered by brands. In fact, 86% of consumers are more likely to purchase when they are not overwhelmed with confusing information.
Keep that in mind when you are writing your App descriptions. Market how the app will simplify users’ lives, not every little thing the app can do. It is beyond clear, at this point, that mobile is a critical component to the marketing mix and success of our companies.
9. Content Marketing
By utilizing Content Marketing such as a blog post, ebook, white paper, or case study that steers your intended audience to your site, with a clear call to action that communicates how your app can help them, you can generate a lot of downloads. Implement as many sharing capabilities as you possibly can.
Showing catchy videos with real people using your app or using real-life situations will help you connect with your intended target more organically and will increase your video content’s virality. The power of video not only tells but also shows.
10. Speaking Opportunities
Identify conferences & public meetings to share your knowledge and establish yourself as an authority in your circles. Find out if there are any speaking opportunities in your circle or in any target-oriented events and present yourself, your app idea, and the launch planning.
